Our journey has evolved, but our roots remain. While we’ve shifted from a bold 60s and 70s aesthetic to a more mindful, spiritually aligned, and eco-conscious direction, we’re still carrying forward the free-spirited essence of the past. The colours, energy, and artistic influences that once defined Soul and Style are now woven into a new vision—one that embraces nature, new age, balance, and deeper personal connection. With this rebrand, we seek to create earrings and accessories that not only look beautiful but also hold meaning, inspire wellness, and reflect a more intentional way of living. We will also be stocking mindful gifts, crystals and jewellery from small businesses that bring joy and all the good things in life. There will still be a 60s and 70s style influence, as well as a few capsule pieces that are inspired by those decades.
This rebrand comes 5 years after starting this business and is about embracing the essence of who we’ve become: a brand dedicated to creating products that resonate deeply, spark mindfulness, and celebrate the free-spirited joy in every moment. Our intent now is to align not only with creativity but with purpose and meaningful living.
We’re here for those seeking to live life authentically, to slow down and embrace the beauty in the little things, and to connect with treasures that bring a sense of joy and balance. This does not mean you will not find some of our older designs that was created with such love and joy.
Thank you for being part of this journey. We are deeply grateful for your trust and support, and we can’t wait to continue sharing this beautiful journey with you.
(I say we, but you all know its only me!)
Much love,
Sarah x